The first technology that guides how beauty brands formulate inclusive complexion products. Before a single dollar goes to production, you know exactly which shades to make.
Copy competitors. Ask the lab what they recommend. Make educated guesses from bestseller data. Hope for the best.
The results are predictable. Legacy brands risk six and seven-figure launches on guesswork. Indie brands burn through their entire runway iterating. Ranges launch with massive gaps, and brands scramble to fix them after.
Fenty Beauty proved in 2017 that designing for the full spectrum was commercially undeniable. Nearly a decade later, most brands still haven't evolved.
Chromallogy maps every possible variation of human skin tone using computational modeling of biological chromophores because we understand the problem at a cellular level. Shade development based on who exists, not who has been served before.
Build new shade ranges from a scientific starting point, with lab-ready CIELAB values before a single dollar is spent on production.
Identify where to expand and where to retract. Find redundant shades wasting SKU space and critical gaps leaving populations unserved.
Ensure accurate product representation across every medium. Shelf, billboard, e-commerce, editorial. Every touchpoint, consistent.
Provide the industry with a consistent methodology. We proudly partner with SeeMe Index, to support their 2026 Beauty industry report, auditing 86 brands on shade range quality.
You're planning a complexion launch or expanding your shade range. You have a lab partner but no systematic method for deciding which shades to make. We give you the scientific starting point so you launch right the first time, not the third.
Your clients keep asking how you know these are the right shades. We give your colorists a biology-based framework that backs up their expertise with data. One partnership reaches your entire client roster.
You're advising brands on shade selection and you need something more credible than competitor benchmarking. We give you the tools to defend your recommendations with science, not intuition.
The Shade Positioning Report maps your current complexion range against the full biological color space. It shows precisely where your shades land, what populations they cover, and where the gaps are.
White-label audit reports for your lab or portfolio? Get in touch.
Chromallogy partners with SeeMe Index to audit 86 beauty brands and their respective complexion lines. 3,000+ shades. Average industry score: 33.1 out of 100. Most brands are covering roughly a third of the full spectrum.
Read more →Partnered with CEW to bring pilot program access to their member network. Sponsored partnership rates and priority access for members.
Read more →Selected for the Winter 2026 cohort supporting women founders in tech, backed by the NYC Department of Commerce.
Read more →Follow Alex Flohr on shade development, color theory, and building infrastructure for the beauty industry.
Read more →Book a demo and see how Chromallogy gives your next complexion launch a scientific foundation.